Me ka hoʻomohala wikiwiki ʻana o ka pūnaewele a me ka e-commerce i nā makahiki i hala iho nei, ke lilo nei nā kahawai pūnaewele i ʻenekini hou no ka hoʻomohala ʻana i ka mākeke huahana ʻauʻau.Ma waena o lākou, ua hana maikaʻi nā keʻena ʻauʻau a me nā ua, ma ke ʻano he mea nui o ka ʻoihana ʻauʻau.Eia nō naʻe, ma muli o ka haʻahaʻa haʻahaʻa haʻahaʻa o ke komo ʻana i ka ʻoihana, e hana ana i nā hui he nui i komo i kēia mākeke e komo i ka hoʻokūkū, ikaika ka hoʻokūkū ʻoihana.
Keʻena lumi lumi
ʻO nā keʻena ʻauʻau: ʻo ia ka lumi ʻauʻau a i ʻole nā mea lehulehu i hoʻohana ʻia no ke kākoʻo ʻana i ka holoi holoi, a loaʻa iā ia kahi hana mālama o ke keʻena keʻena, a hiki ke hoʻohui ʻia e ke aniani ʻaʻahu, kukui aniani a me nā mea kōkua ʻē aʻe.
Pākē kūʻai: Ua hoʻomau ka ulu ʻana o ʻApelila mai ke apo
Wahi a ka AVC real estate monitoring data, mai Ianuali a ʻApelila 2023, ke kūʻai aku nei nā hale lole lumi hale kūʻai ma ka mākeke pūnaewele o 437,000 sets, kūʻai aku ʻo 570 miliona yuan.Ma waena o lākou, kūʻai aku ʻo ʻApelila o 174,000 sets, piʻi i ka 11.2 pakeneka helu mai ke apo;kuai o 230 miliona yuan, i 12.3 pakeneka helu mai ke apo.
Brand kumu: ikaika hoʻokûkû, ka noonoo ana o ka poʻo momoku ahi hoʻomau i ka hele kiʻekiʻe. Bathroom keena 'oihana komo paepae ua haʻahaʻa, sanitary ware hana, lako hale, nui lama, liʻiliʻi hale hana i hui, i mea e loaʻa i ka mahele o ka makeke, ua ulu ka hoʻokūkū ʻoihana i kahi pae keʻokeʻo wela.E like me ka AVC real estate online kiaʻiʻikepili hōʻike i loko oʻApelila 2023, ka helu o nā lama i loko o ka lumi lumi lumi hale kūʻai online market kokoke 500. Iwaena o lakou, ka luna 5 momoku ahi (TOTGG, OROFEN, AIERMAN, Gujia, Jiumu) kuai kuai mahele o kokoke i 50%, he piʻi o 12.6 pakeneka ma luna o ke apo.
Hana ʻia ka hana: ʻike ʻia ke ʻano polarization, ulu nā huahana haʻahaʻa haʻahaʻa a me nā huahana kiʻekiʻe. , ka huina kumulative o ka oi ma mua o 50%, o ka 1000-1499 yuan kumukūʻai band kuai kuai lilo no 26.0%, he mahuahua o 6.5 pakeneka helu;ʻO 1500-1999 nā kumukūʻai kūʻai kūʻai kūʻai kūʻai ma 25.3%, kahi hoʻonui o 2.2 pakeneka.ʻO ke kumukūʻai o 1500-1999 he 25.3% o nā kūʻai kūʻai kūʻai, kahi hoʻonui o 2.2 pakeneka.ʻO ka mākeke kiʻekiʻe kiʻekiʻe ka 5.1% o nā kūʻai kūʻai kūʻai ma ke kumukūʻai o RMB5,000 a ma luna, kahi hoʻonui o 2.0 pakeneka mai ka makahiki i hala.
ʻauʻau
ʻO ka ua: ʻike ʻia hoʻi he rosette, he mea hana ia no ka hoʻoinu ʻana i nā pua, nā mea kanu i loko o ka ipuhao a me nā mea kanu ʻē aʻe.Ma hope mai ua hoʻololi ʻia e lilo i mea ʻauʻau, e lilo ia i mea ʻauʻau maʻamau.Ua māhele ʻia ka ʻauʻau i ʻelua mau ʻāpana mākeke: nā poʻo ʻauʻau a me nā suites.
Ke kūʻai aku nei nā poʻo ʻauʻau ma muli o nā hoʻolaha a me nā kau.Wahi a ka ʻikepili nānā ʻana i ka waiwai waiwai AVC: I ʻApelila 2023, ʻo ka mākeke holoʻokoʻa kūʻai aku o ka ua ma ka pūnaewele he 659,000 sets, a ʻo ke kūʻai aku ma ka mākeke pūnaewele o nā ʻauʻau wai he 196,000 sets, iho 13.6%, a ʻo ka nui o ke kūʻai aku he 1.61 biliona yuan, ma lalo o 18.7 %.
ʻO ka mākeke pūnaewele no nā poʻo ʻauʻau pākahi he 462,000 sets, ma lalo o 16.9%, me ka nui o ke kūʻai ʻana o RMB 330 miliona, ma lalo o 13.9%.
ʻO ke kumu hoʻohālike: ka helu o nā hōʻailona komo, haʻahaʻa ka manaʻo o ka brand, Wrigley, ʻEiwa Kahuhipa i helu ʻia no ke alakaʻi.
Māhele ʻia ka ʻoihana ʻauʻau, me ka nui o nā mea hoʻokūkū komo a me ka hoʻokūkū ikaika ma ka mākeke.Ke noho nei nā ʻoihana kūloko i kahi kūlana koʻikoʻi i ke kūʻai aku ma ka pūnaewele, aʻo nā hōʻailona honua e like me Kohler a me Hansgrohe ke noho nei i ka mākeke kiʻekiʻe.ʻO nā hōʻailona kūloko i hōʻike ʻia e Jiu Mu, Wrigley a me Heng Jie e noho ana i ka mākeke waena.
E like me ka AVC real estate kiaʻi 'ikepili hōʻike: April 2023, ka helu o ka ua hoonoho online market brand 428, o ka luna elima lama (Wrigley, Nine Kahuhipa, Eha Kau, Hengjie, Hansgrohe) kuai kuai mahele o aneane 50%, ʻaʻole i loli ke apo ma mua o ke kumu.ʻO ka nānā ʻana i ka inoa hoʻokahi, ua piʻi nui ka māhele kūʻai kūʻai kūʻai ʻo Wrigley, ʻoi aku ka 2.9 pakeneka.He 417 ka heluna o na makamae ma ka makeke o ka wai hookahi, a o na inoa elima o lakou (Mugo, Wrigley, Nine Shepherds, Four Seasons Muguet, Hansgrohe) he mahele o ka 40% o na kuai kuai.
ʻO ka hana hoʻolālā: ʻo ka māhele kumukūʻai kiʻekiʻe i helu ʻia no ka piʻi nui ʻana. E like me ka AVC real estate monitoring data e hōʻike ana ma ʻApelila 2023, ka mākeke pūnaewele ʻauʻau, ke kumu kūʻai nui o ka ua i hoʻonohonoho ʻia i ke kumu kūʻai o 700 yuan, ka cumulative retail ʻoi aku ka nui o nā kūʻai aku ma mua o 70%.I waena o lākou, ʻo ke kumu kūʻai o 1500-1999 yuan i helu ʻia no 17.6% o nā kūʻai kūʻai kūʻai, kahi hoʻonui o 3.5 pakeneka.ʻO 17.1% o nā kūʻai kūʻai kūʻai ma ke kumu kūʻai o 2000 yuan a ʻoi aku paha, ma lalo o 4.3 mau pakeneka mai ka mahina i hala.
He 90-199 yuan ka nui o ke kumu kūʻai nui o ka wai wai hoʻokahi, ʻo 26.3% o nā kūʻai kūʻai kūʻai, ʻoi aku ka 2.2 pakeneka mai ka mahina i hala.Ua ukali ʻia kēia e ke kumu kūʻai ma luna o RMB 200, me ka ʻāpana kūʻai kūʻai kūʻai o 16.2%, piʻi 0.7 pakeneka mai ka makahiki i hala.ʻO ke kolu, ʻo ke kumukūʻai o RMB70-89 i helu ʻia no 11.4% o nā kūʻai kūʻai kūʻai, ma lalo o 0.8 mau pākēneka mai ka makahiki i hala.ʻO ka māhele holoʻokoʻa o kēia mau ʻāpana kumukūʻai ʻekolu he 53.8%, ʻoi aku ka nui o ka hapalua o ka mākeke holoʻokoʻa!ʻO nā ʻāpana kumukūʻai i koe ma waena o 5% a me 10%.
Ka manawa hoʻouna: Iune-12-2023
